Startups are incredibly active in adopting Cloud technology. The reason is apparent: small businesses can't or don't want to invest in their in-house servers — they are too expensive and difficult to maintain. Instead, startups prefer using a ready-to-go Cloud infrastructure, owned by technological giants. We prepared a guide to Google Cloud for startups, its features, and benefits.
The most popular Cloud computing providers are Amazon, Microsoft, and Google. All three have special programs for startups, growth initiatives, and discounts. However, Google Cloud stands out among the others — the company even launched a separate offer for startups and offered one of the best pricing tiers in the game. Let's take a look at what Google Cloud for startups has to offer.
Products available in Google Cloud Platform
Google Cloud platform offers more than 90 products, all of which can be broken down in 7 main categories. So, what is Google Cloud for startups?
- Computing and storage: Google Cloud allows deploying code in Python, Node.js, Java, Net, Ruby, and Go. Its computing engine supports virtual machines on Linux and Windows.
- Database management: The data can be stored in MySQL and Cloud Bigtable, a Google-supported NoSQL database. Additionally, Google offers a datastore for free and a local SSD. You can store information for web apps, desktop software, and mobile apps.
- Operations: You’ll also find a set of tools for performance management and monitoring, Cloud logging, Google cloud console for startups, system tracking, and error detection. You can check audit logs, use a built-in debugger, monitor software's services and active workloads. The system automatically creates reports on the entire development process and data consumption.
- Networking: Google offers services for sharing text and media content, VPN services, private cloud, and enterprise connectivity tools. You can also check the safety of all network connections and protect your software from DDoS attacks with Cloud Armor.
- API management: Google Cloud allows connecting, building, and managing API, deploying them directly on Google's servers. Additionally, you can set up monetization streams, get reports on APIs functionality and revenue, and detect performance issues. If you are working in finance or healthcare, you'll also be able to use custom services for HealthTech and FinTech.
- Security: the infrastructure is equipped with security scanners, management and command centers, threat detections tools, binary authorization settings, and instruments for information loss prevention.
- Developer tools: software developers can edit Google Cloud settings in command lines or Kubernetes IDEs. You can work with Visual Studio, App Engine, Eclipse IDE, and Windows Powershell.
Google Cloud Platform Program for Startups
In a nutshell, the Google Cloud for startups program offers entrepreneurs to get services worth $100,000 for free, along with 24/7 support. After the trial is done, the Google Cloud price for startups will be lower than in the general tier. Google Cloud Platform bills users for the number of services that they used, so the startup is the one to decide how long this trial version will last. All 90 instruments available in the full version are accessible by the rules of the program.
Startups that use Google Cloud Platform
A Norwegian startup used Google Cloud platform to host its data processing software. The startup offers a series of products for social listening, which is why their platforms deal with terabytes of unstructured data content on a daily basis.
The company used Google Cloud to deploy their social listening software and manage data. As a result, the company saved its costs, increased throughput by three times, and now is predicted to reach the market worth of more than $8 million in 2022.
The team behind a Cloud-based platform for video creation decided to switch to Google Cloud to organize media data and run big data algorithms, enabling a higher level of personalization. The company used BigQuery to collect user data, G Suite for internal communication and management, and Firebase for fast software deployment.
As a result, the team achieved a 30% reduction of data processing costs and used Google Cloud to power marketing activities which led to a 2% increase in the conversion rate. Now the company has a 50-person team that collaborates via Google Suite and uses Google Cloud tools for their development needs.
An AR platform for developers that build immersive 3D applications for desktop, smartphones, tablets, and headsets. Currently, the platform supports more than one billion devices, which posed challenges in data processing and storage.
The team used Google Cloud to build and deploy new apps, set up seamless dataflow, and host a new UI technology. With Firebase, the team’s developers can quickly write and deploy code, while WebGL is responsible for 3D rendering. The company was able to release a new product and Ui elements with Google Cloud tools and continue using these instruments for further development and internal operations.
Google Cloud vs. AWS Platforms for Startups
Google Cloud is quickly getting startups' interest. Even though AWS still is the most popular Cloud infrastructure, the attention to Google's services is growing fast. For startups, Google Cloud is often considered to be the best Cloud infrastructure out there, even in comparison with a more popular AWS — and here's why.
Let's take a look at the key characteristics of both platforms to determine which one is best for startups. This hugely depends on the structure and purpose of your software, but we'll strive to create an objective bigger picture.
Google Compute Engine based its virtual machines on KVM to create and support VMs. The engine supports Linux and Windows. Users can choose a different number and type of VMs depending on the project needs. Google Engine can handle up to 160 CPUs and 3,844 GB of RAM.
AWS uses Xen to run and support its virtual machines. Similarly to Google Cloud, their VMs can be based on Linux or Windows. Technical characteristics, however, are slightly different. AWS allows working with 128 CPUs and 3,904 GB of memory.
Overall, Google Cloud is more powerful but also, it offers more customization options. You can change the type and number of your VMs anytime, whereas AWS doesn't allow as many editing opportunities for existing instances.
The cost of a Cloud platform depends on the price of individual services and the amount and conditions of discounts. In both parameters, Google is a clear winner. Its storage is cheaper than Amazon's S3, while it's still faster in data retrieval. Flexible settings for changing a CPU’s size and number allows using exactly as much computing power as you need.
For startups, Google's program is a good head-start, but even after your trial is over, you can apply for long-term discounts, provided that you use a platform for more than a year.
Google is more flexible when it comes to adding and editing VMs, which allows it to fit a dynamic project needs better. With more than 90 tools, it covers all the technological needs of a software development project, from fundamental development tools to advanced instruments for AI, ML, and big data.
AWS doesn't offer as many customization opportunities, but it's at the forefront of enabling AI and IoT computing. In terms of innovation, it actually might be further than Google right now.
So, in terms of scalability, Google and AWS are equal: while Google wins with flexibility, AWS offers a better-tuned environment for innovative services.
Google Cloud platform offers more virtual machines — the company upped its amount of RAM from 1.4 TB to 3.75 TB. Google Cloud storage for startups is the same as in the paid version. AWS offers more RAM but fewer CPUs. Technically, it's a tie, but in reality, Google is slightly more powerful. Then again, it depends on your project's needs and functionality requirements.
Benefits of Google Cloud Platform for Startups
Now that we've taken a look at Google's functions and even compared it to the leading competitor, Amazon Web Services, let's see what benefits the Google Cloud startup program offers.
- Price: Google allows a startup to get discounts worth $100,000. It's a precious free trial, and we aren't just talking about functionality — full support comes in the package, too. To apply for discounts on Google Cloud platform for startups, you need to reach out to a local incubator or VC investors. This way, Google confirms that you are a startup.
- Scaling with 90+ available tools: Google Cloud instruments cover all possible startup needs: testing, development, security, documentation, networking, database management, AI and significant data development, and many others. Google actively invests in integration, connecting its 90 instruments to other accessible development environments and APIs.
- G Suite integrations: you can manage your project with a full G Suite and Google Cloud resources for startups. We are talking about hundreds of tools for data storage, organization, networking, and communication. Google Cloud Platform, therefore, can be a kickstart not only for development processes but for organizational work as well.
- Rich AI and ML tools: although Google didn't quite yet catch up to AWS's AI infrastructure, it's getting close. Currently, the platform allows creating video and image processing tools, work on speech recognition, build chatbots, and set up dialog flows.
- Google Maps connection: one of the main advantages of using Google Cloud platform is its native support of Google Maps. Developers can easily incorporate dynamic street views, addresses, images, routes, information about places, and objects on the map, and deliver the rich user experience.
Google Cloud Startup Solutions with TechMagic
If you are thinking about creating your startup in Cloud from scratch or switching ready tech solutions, Google Cloud, with its cost-efficient Startup program and more than 90 tools, can be the right choice.
TechMagic experts help clients to migrate to Google Cloud and get started with Google Startup Programs. We will show you our previous work and walk you through the process, step by step. Contact our team to get started with Google Cloud development.